Bringing the Outside In: The Making of Montage Healdsburg

Where100 Montage Way
Healdsburg, CA 95448
WhenOctober 3, 2026
3:30 pm – 5:00 pm

Tickets

The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
General Admission
$10.00
50 available
Design Bay Area Member
Not a member? Join by visiting designbayarea.org/join
$0.00
50 available

How does a destination become an authentic expression of the landscape that surrounds it?

Join Montage International’s Global Creative DirectorAzadeh Hawkins, and acclaimed Sonoma County winemaker Jesse Katz for a lively conversation exploring the unique vision behind Montage Healdsburg, a resort designed in partnership with the land itself. In an uncommon reversal of the traditional development process, the property’s celebrated vineyards came first. Before the resort was conceived, Jesse Katz walked the land alongside Montage founder Alan J. Fuerstman to identify the site’s ideal vineyard locations, helping shape the foundation on which the resort would be built.

Together, the panelists will discuss how the rolling hills, vineyards and seasonal beauty of Sonoma County inform every aspect of the resort’s design. From architecture and interiors to guest experiences and land stewardship, Azadeh Hawkins will share how Montage Healdsburg blurs the boundaries between indoors and outdoors, creating a deep sense of connection to place.

The conversation will feature an engaging exchange between the panelists, followed by audience questions and a reception.

Panelists

Azadeh Hawkins, Global Creative Director of Montage International

Jesse Katz, Founder and Head Winemaker of Aperture Cellars and Devil Proof Vineyards

Moderator

Katherine Nelson, Director of Marketing and Communications of Montage Healdsburg